Careful work on problems that organisations find difficult to describe.
Tidewell helps Singapore-based organisations make better use of their data — not by selling frameworks, but by sitting with the actual problem until the shape of useful work becomes clear.
Back to HomeTidewell started with a straightforward observation.
Many Singapore organisations had accumulated significant data — across CRMs, reporting databases, exported spreadsheets, and half-used analytics platforms — but very little written documentation of what any of it meant, who owned it, or how decisions were supposed to flow from it.
The consultancies available to address this tended to offer large transformation programmes. The technology vendors offered software that assumed the documentation and governance work was already done. Neither felt right for the organisations that needed the most help: those that had grown quickly and were trying to bring rigour to something that had accumulated organically.
Tidewell was established to fill this gap — offering small, precisely scoped assignments that produce readable documents, not presentations. The work is unglamorous by design. A register of data assets. A one-page strategy outline. A monthly conversation with someone who has seen enough internal data politics to ask the right questions.
The name comes from the idea of a tideline — the mark left by where the water reached. Data organisations often need to understand where they actually are before deciding where to go.
Our approach
- Written outputs that remain useful after the project ends
- Fixed scope — defined before work begins
- Honest assessments that include current weaknesses
- Discretion as a working standard, not a policy clause
- Singapore regulatory and operating context built in
Mission
To help Singapore organisations understand what data they have, decide what they need it for, and navigate the internal work of building that capability — without jargon and without overpromising.
The team.
Rashid Maulana
Founding Principal
Fifteen years working across data and analytics functions in Singapore financial services and regional operations. Leads inventory and strategy outline engagements.
Shu-Ying Chua
Senior Consultant
Specialist in data governance and PDPA compliance for Singapore-based organisations. Contributes to inventory and sounding-board work.
Priya Nair
Engagement Manager
Manages client relationships and project logistics. Ensures deliverables are produced on schedule and that client feedback is incorporated before final documents are shared.
How we operate.
Confidentiality by default
All client information is treated as confidential. Mutual NDA is standard for project work. Nothing discussed in sounding-board calls is referenced outside the written notes we send back.
PDPA-aware data handling
Our consultants understand Singapore's Personal Data Protection Act requirements. When inventory work touches personal data handling, we flag implications accurately and without overstating obligations.
Defined deliverables
Every project engagement has a written scope agreed before work begins. What we deliver, by when, and in what format is clear from the start. Scope changes are discussed openly.
Draft review before final output
Draft documents are shared with clients before the final version is produced. We incorporate factual corrections and clarifications; we keep our assessments even when they are uncomfortable.
Singapore operating knowledge
Our consultants have direct experience with Singapore-based data teams across financial services, healthcare, and regional operations — including MAS regulatory reporting environments.
No upselling pressure
We do not design engagements to create dependency. If the work we do makes further engagement unnecessary, that is the outcome we are aiming for. Referrals come from organisations that found this useful.
What informs our work.
Tidewell draws on direct experience of what makes data strategy work in practice for Singapore-based organisations — and what makes it stall. The patterns are recognisable: data assets accumulated without documentation, ownership questions that nobody wants to answer, strategy documents that describe aspirations without naming the gaps that prevent them.
Our consultants have worked inside data functions and alongside them. We have seen what happens when an inventory is treated as a technical exercise rather than a communication task — and we have seen the clarity that follows when a leadership team reads a one-page document that honestly describes what data the company has and what it cannot yet do with it.
The sounding-board arrangement exists because many data leads carry strategic questions that they cannot easily discuss internally. The politics of data ownership, the sequencing of infrastructure decisions, the question of whether a proposed data product is worth the engineering cost — these are not questions that have clean answers, but they benefit from being aired with someone who has thought about them in a similar context.
We are a small practice by design. We take on a limited number of engagements at any time so that each one receives proper attention. This is reflected in how we price: the work is not priced to scale, it is priced to be worth doing carefully.
Interested in working with us?
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