Client testimonials
01 / testimonials

What organisations say about the work.

A selection of feedback from clients across data inventory, strategy outline, and sounding-board engagements in Singapore.

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60+
organisations served
4.8
average satisfaction / 5
8
years in Singapore market
94%
return for further work
02 / client reviews

From organisations we have worked with.

LT
Liaw Teck Seng
Head of Analytics, Fintech company, Singapore

The inventory document was exactly what we needed. We had two years of accumulated data sources and no shared understanding of what any of them actually contained. Four weeks, and we had something that the CFO could read and the data team could actually use. The gap section was uncomfortable to read but it was right.

April 2025 · Data Inventory
RB
Roshan Balachandran
CEO, Mid-size logistics firm, Singapore

We commissioned the strategy outline before our board discussion on data investment. The one-page output was genuinely useful — it gave us something concrete to debate rather than the usual vague discussion about becoming more data-driven. The note on our weak areas was useful, though a bit blunt. That said, it was accurate.

March 2025 · Data Strategy Outline
SW
Serene Wong
Data Lead, Healthcare services group, Singapore

I have been on the sounding-board arrangement for about five months now. It is unusual to have someone outside the organisation who has enough context to ask the right question at the right moment. The written notes after each call are something I actually refer back to. It works well as a format.

April 2025 · Data Lead Sounding-Board
MK
Marcus Koh
COO, Property investment firm, Singapore

We had tried to do the data inventory ourselves twice. Both times it stalled because people disagreed on scope and format. Bringing in Tidewell gave us someone to anchor the process, and the fixed four-week timeline meant it actually finished. The document has been referenced in three internal meetings since.

February 2025 · Data Inventory
NA
Nurul Ain
Analytics Manager, Regional FMCG, Singapore

The strategy outline was useful for aligning my team's priorities with what the leadership team actually cared about. Before we had it, every data conversation became a scope negotiation. S$220 for two weeks of focused work — the pricing made the decision easy. The output was sharper than I expected.

March 2025 · Data Strategy Outline
JL
Jeremy Lim
Head of Data, Insurance firm, Singapore

I used the sounding-board to prepare for a difficult internal conversation about data ownership between two business units. The external perspective was useful — having thought through the dynamics beforehand made the actual meeting much cleaner. The written notes were a useful record to return to afterward.

April 2025 · Data Lead Sounding-Board
03 / case studies

Three engagements in detail.

case 01 / data inventory

Undocumented data across six source systems — regional consumer goods company

Challenge

The company had grown through two acquisitions and was operating six separate data source systems. Nobody had a written understanding of what each system contained, who was responsible for it, or how often it updated. Onboarding new analysts took several months because all knowledge was held in individuals' heads.

What was done

A four-week data inventory engagement. Twelve stakeholder interviews, documentation review across all six systems, and a written register covering eleven data assets with a one-page executive summary at the front.

Outcome

A reference document that the data team uses for onboarding. Analyst ramp-up time reduced from approximately three months to under four weeks. The gap section flagged three assets with no identified owner — prompting an ownership conversation that had previously been avoided.

Timeline: 4 weeks · Investment: S$870
case 02 / strategy outline

Board preparation for data investment decision — financial services group

Challenge

The CFO needed to present a data strategy position to the group board. Previous internal attempts had produced a large slide deck that generated discussion but no decision. A sharper, single-document framing was needed.

What was done

A two-week Data Strategy Outline engagement. One leadership interview, current state review of existing data documentation, and a one-page output mapping the four decisions the company wanted data to support, capability gaps, and recommended sequencing.

Outcome

The board approved a phased data investment programme based in part on the outline. The CFO noted the one-page format made the decision conversation substantively different from previous board discussions on the topic.

Timeline: 2 weeks · Investment: S$220
case 03 / sounding-board

Analytics lead navigating platform selection and internal resistance — healthcare group

Challenge

The analytics head was managing a significant platform selection decision while also navigating resistance from two business units who disagreed on data ownership. She had no external peer to think through the dynamics with.

What was done

Seven months on the sounding-board arrangement. Two calls per month, written notes, and pre-call review of platform evaluation materials and internal proposal drafts. The arrangement ran through the platform decision and into initial implementation planning.

Outcome

Platform selected and approved. Data ownership structure documented and agreed across business units. The analytics lead noted the external view was most useful in helping her separate the technical from the political aspects of the decision.

Duration: 7 months · Investment: S$390/month
Address
10 Marina Boulevard, #29-02, MBFC Tower 2, Singapore 018983
Office Hours
Mon–Fri, 9:00 AM – 6:00 PM SGT
04 / credentials

Professional affiliations and standards.

ISCA Associate Member

Institute of Singapore Chartered Accountants — professional standards in business advisory

PDPA Certified Team

All consultants hold current PDPA certification — Singapore Personal Data Protection Act

SCS Professional Member

Singapore Computer Society — data and analytics professional network

05 / enquire

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